Analysis of Government Communication of the Dubai And United Arab Emirates Happiness Ministry in 2017: Content Analysis of Data Collected in the Corpus Latente using WebQDA Software
DOI:
https://doi.org/10.21664/2238-8869.2020v9i3.p423-440Keywords:
Government Communication, Sustainable Development, Gross National Happiness, Ministry of HappinessAbstract
The innovative initiative of the Government of Dubai and the United Arab Emirates to create a Ministry of Happiness meets the growing concerns of some rulers and policy makers to guide their strategies and policies for the well-being and happiness of citizens. The purpose of the governments of Dubai and the United Arab Emirates was, among others, to implement a National Happiness and Positivity Plan. At the same time, the leaders wanted to create sustainable development policies (social and environmental) so that well-being and happiness apply to current and future generations. This study is part of a larger study about the Ministry of Happiness and its government communication. In this paper, we analyse news published in the corpus latente in 2017. The purpose of this work is to know the projects, understand the communication strategies, and which tools are used by the Ministry of Happiness to publicise its policies and how they manage to transform a subjective concept into real measures. Overall, this study should help to understand the Ministry of Happiness communication model and whether it can be successfully replicated in other countries. Based on our studies and the content analysis of the news published in that period, it was possible to draw as main conclusion that besides the informative role, the communication of the Ministry of Happiness plays an important role in building a positive image of the government.
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