Consumo Sustentável de Alimentos: Perfil do Consumidor Gaúcho de Leite Orgânico e Derivados
DOI:
https://doi.org/10.21664/2238-8869.2023v12i2.p108-128Palavras-chave:
comportamento, orgânicos, leiteResumo
Os alimentos orgânicos têm seu consumo em crescimento contínuo em nível global, especialmente nas duas últimas décadas, no entanto, a literatura ainda não compreende, na totalidade, os seus drivers, especialmente em regiões periféricas. Neste contexto, este estudo objetiva analisar o perfil e as variáveis intervenientes que influenciam no consumo de leite orgânico e derivados no Estado do Rio Grande do Sul, Brasil. A metodologia utilizada vincula-se a quantitativa, por meio da aplicação de um questionário fechado, junto a unidade de análise de 1.997 consumidores de alimentos orgânicos, sendo que entre estes 424 consomem leite orgânico ou derivados. A confiabilidade das respostas foi apurada com base no alfa de cronbach, já a homogeneidade foi aferida por meio dos testes de Kolmogorov Smirnov e Shapiro-Wilk. Para verificar a força e a direção entre variáveis utilizou-se o teste de Pearson. A análise dos resultados, aponta para um perfil prevalente de mulheres solteiras, sem filhos, de nível superior incompleto, entre 21 e 30 anos. As motivações para o consumo são principalmente a produção sem químicos e em função da saúde. Por fim discute-se a importância de compreender o comportamento do consumidor de orgânicos a partir de olhares regionalizados e considerando o tipo de produto de forma a subsidiar o desenvolvimento de modelos agroalimentares mais sustentáveis.
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CYRNE, Carlos Cândido da Silva; FEIL, Alexandre André; SINDELAR, Fernanda Cristina Wiebusch; BARDEN, Júlia Elisabete; DALMORO, Marlon; DANIELI, Rafaela. Consumo Sustentável de Alimentos: Perfil do Consumidor Gaúcho de Leite Orgânico e Derivados. Fronteira: Journal of Social, Technological and Environmental Science, [S. l.], v. 12, n. 2, p. 108–128, 2023. DOI: 10.21664/2238-8869.2023v12i2.p108-128. Disponível em: https://periodicos.unievangelica.edu.br/index.php/fronteiras/article/view/6726. Acesso em: 11 maio. 2024.
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